Marketing Examen Final

______ is the solicitation of business from potential customers who have had no prior contact with the salesperson conducting the call.

______ is an ad that displays in a new browser window.

Cómo se dice Correos Masivos?

_________ is any form of advertising that appears on mobile devices such as smartphones and tablets using wireless connections

Cómo se dice Cartelera?

_______ is something done to get people’s attention.

______ is reports about something in newspapers, and magazines and other media.

Cómo se dice Cartera de Productos?

_______ is a  practice in which manufacturers of goods or providers of a service gain exposure for their products.

_______  base is the group of customers who repeatedly purchase the goods or services of a business.

Cómo se dice Características de diseño?

_______  is short and striking or memorable phrase used in advertising.

__________is the visible elements of a brand, such as color, design, and logo, that identify and distinguish the brand in consumers’ minds.

Cómo se dice Retención de Cliente?

_________ is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

________ is a long-term, forward-looking approach and an overall game plan of any organization or any business.

_______ refers to the successful selling of a product or service in a specific market.

Cómo se dice Perfil de Cliente?

________ is the process of dividing a market of potential customers into groups.

Cómo se dice Extensión de Marcas?

________ is a usually small and packaged portion of merchandise distributed free especially as an introduction to potential customers.

________ are interactive computer-mediated technologies that facilitate the creation or sharing of information.

Cómo se dice Llamativo?

______ is a form of paper advertisement intended for wide distribution and typically posted or distributed in a public place.]}

_______ is the place that a brand occupies in the minds of the customers.