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  1. Case Study 2 - Business Culture
  2. Case Study 3 - Need a new Job?
  3. Case Study 4 - Communication issues
    1 Tema
  4. Case Study 5 - Spreading your brand
    1 Tema
  5. Case Study 6 - Reach Loyalty
    1 Tema
  6. Case Study 7 - Office Tinder?
  7. Case Study 8 - Impact of Social Media Marketing on Consumer Behavior
  8. Case Study 9 - Revolutionizing Efficiency
  9. Case Study 10 - A Company's Public Relations Disaster
  10. Case Study 11 - Sustainable Business Practices in the Fashion Industry
  11. Case Study 12 - Digital Transformation in Traditional Industries
  12. Case Study 13 - Customer Retention Strategies in Subscription-Based Businesses
  13. Case Study 14 - Workplace Diversity and Inclusion Initiatives
  14. Case Study 15 - Crisis Leadership: Handling Unexpected Situations
  15. Case Study 16 - Ethical Dilemmas in the Pharmaceutical Industry
  16. Case Study 17 - Human Resource Management in Remote Work Environments
  17. Case Study 18 - Adoption of Renewable Energy in Manufacturing
  18. Case Study 19 - Mergers and Acquisitions: Successes and Failures
  19. Case Study 20 - Data Breach and Cybersecurity: Lessons Learned
  20. Case Study 21 - Market Entry Strategies for Emerging Economies
  21. Case Study 22 - Impact of COVID-19 on Businesses and Adaptation Strategies
  22. Case Study 23 - Financial Fraud Detection and Prevention Measures
  23. Case Study 24 - Successful Startup Company
  24. Case Study 25 - Innovations in Healthcare Delivery Systems
  25. Case Study 26 - Managing Change in Organizational Culture
  26. Case Study 27 - Impact of AI and Machine Learning on Business Processes
  27. Case Study 28 - Tourism Industry Recovery Post-Natural Disasters
  28. Case Study 29 - Corporate Social Responsibility Initiatives
  29. Case Study 30 - Challenges in Global Expansion for Multinational Corporations
  30. Case study 31 - Brand's Rebranding Strategy
  31. Case Study 32 - Scaling Sustainability in Agriculture
  32. Case Study 33 - E-commerce Personalization and Customer Experience
  33. Case Study 34 - Challenges in International Project Management
  34. Case Study 35 - Consumer Behavior in the Sharing Economy
  35. Case Study 36 - Education Technology Implementation in Schools
  36. Case Study 37 - Sustainable Urban Development
  37. Case Study 38 - Legal and Ethical Issues in AI Development
  38. Case Study 39 - Financial Management in Non-profit Organizations
  39. Case Study 40 - Big Data Analytics for Business Decision Making
  40. Case Study 41 - Reducing Carbon Footprint in the Transportation Sector
  41. Case Study 42 - Social Impact of a Corporate Philanthropy Program
  42. Case Study 43 - Remote Learning and Technology Integration in Education
  43. Case Study 44 - Crisis Communication Strategies for Natural Disasters
  44. Case Study 45 - Food Industry: Supply Chain Challenges and Solutions
  45. Case Study 46 - Entrepreneurship Challenges in Developing Countries
  46. Case Study 47 - Impact of Climate Change on Business Operations
  47. Case Study 48 - Role of Leadership in Company Turnarounds
  48. Case Study 49 - Public-Private Partnerships in Infrastructure Development
  49. Case Study 50 - Managing Cultural Differences in Global Teams
Lección 14 de 49
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Case Study 15 – Crisis Leadership: Handling Unexpected Situations

Blackout in Blizzard Bay

Blizzard Bay is a popular mountain resort known for its luxurious ski lodges and challenging slopes. During a heavy blizzard, a sudden power outage plunges the entire resort into darkness, isolating guests and disrupting critical infrastructure. As the Public Relations Director, you must lead the resort through this crisis, prioritizing safety, communication, and minimizing damage to Blizzard Bay’s reputation.

Answer the questions

  1. What are your immediate priorities upon learning about the blackout?
  2. What steps will you take to ensure the safety and well-being of guests and staff?
  3. How will you assess the situation and gather information?
  4. What information do guests and the public need to know urgently?
  5. How will you communicate this information effectively, considering limited power and internet access?
  6. How will you manage potential panic and misinformation?
  7. What information do guests and the public need to know urgently?
  8. How will you communicate this information effectively, considering limited power and internet access?
  9. How will you manage potential panic and misinformation?
  10. What resources are available at the resort (emergency supplies, backup generators, etc.)?
  11. How will you prioritize and allocate these resources?
  12. What external help will you seek, if necessary?
  13. How will you assess the extent of damage and develop a recovery plan?
  14. How will you manage guest expectations and potential complaints during the recovery process?
  15. What steps will you take to prevent similar incidents in the future?